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Selling internationally: bundles and carts that work in every market

Currencies, languages and shipping thresholds change from one country to another. How to adapt your offers without managing ten versions.

Key takeaways

  • Show prices in the shopper's currency, and round them like local prices.
  • Translate offer labels and cart texts, not just product descriptions.
  • Set free shipping thresholds per market, based on local order values.
  • Test each market on mobile with a local payment method.

Get the currency right

Shoppers trust prices in their own currency. Shopify Markets handles conversion, but check how your bundle prices look after conversion: "€27.43" feels like a calculation, "€27" or "€26.90" feels like a price. Use rounding rules per market.

Translate the offer, not just the product

Many stores translate product pages but forget the app texts: "Most popular", "Save 20%", "You're €8 away from free shipping", "Checkout". A half-translated page looks unfinished and hurts trust.

Adapt your free shipping threshold

Shipping costs and average order values differ by country. A threshold that works in France may be too high in another market. Start from each market's average order value, as explained in our guide to free shipping thresholds.

Local payment methods

Make sure the payment icons shown in your cart match what's actually available in each market. Showing a method that isn't offered at checkout creates friction at the worst moment.

Test each market with a VPN or Shopify's market preview: switch country, add a bundle, open the cart and go to checkout on your phone.

How Amose helps

Amose Bundle, Cart & Upsell is available in English, French, Spanish, German, Dutch, Italian and Portuguese, and the Starter plan includes translations so your offer labels and cart texts match each market.

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