How to set a free shipping threshold that pays for itself
Set the bar too low and you give away margin. Too high and nobody reaches it. A simple method to find the right number.
Read articleKey takeaways
- An empty cart is a moment of intent: the shopper wanted to see or buy something.
- Replace "Your cart is empty" with a clear next step.
- Show best sellers or bundles directly in the empty cart.
- Keep it short: one message, one button, a few products.
Who opens an empty cart?
More people than you think. Returning visitors checking if their items are still there, shoppers who removed a product and changed their mind, or mobile visitors who tapped the cart icon by accident. They all have one thing in common: they are on your store and ready to interact.
Most themes greet them with a single line, "Your cart is currently empty", and nothing else. That is a dead end.
Write a better message
Swap the default text for something that sounds like your brand and points to a next step:
- "Nothing here yet. Start with our best sellers."
- "Your routine starts here: discover the starter kit."
- "Free shipping from €50. Let's find something you'll love."
Add one button that goes to your most important collection, not your homepage.
Show products right away
Every click you ask for is a chance to lose the shopper. Instead of sending them to a collection, show three or four products directly in the empty cart, each with an add-to-cart button. Your best sellers or your most popular bundle are the safest picks.
If you run a free shipping threshold, mention it here too. It gives the shopper a target before they have added anything.
Keep it light
An empty cart is not the place for a full landing page. One message, one button, a handful of products. On mobile, make sure everything fits without scrolling.
Set it up in Amose
In the Amose cart drawer, edit the empty cart text and button from the Texts tab, and add recommended products so the drawer is never empty. It takes a few minutes and works with your current theme.
