How to set a free shipping threshold that pays for itself
Set the bar too low and you give away margin. Too high and nobody reaches it. A simple method to find the right number.
Read articleKey takeaways
- Trust signals work best right next to the button that asks for money.
- Be specific: "30-day returns" beats "Satisfaction guaranteed".
- Three badges are enough, more becomes noise.
- Only promise what your operations can deliver.
Doubt peaks at the button
Shoppers rarely hesitate while browsing. They hesitate when they are about to pay: on the add-to-cart button and on the checkout button. That's where a short, credible reassurance does the most work.
What to say
Vague promises are easy to ignore. Specific ones are believable:
| Vague | Specific |
|---|---|
| Satisfaction guaranteed | 30-day money-back guarantee |
| Fast shipping | Ships in 24h, delivered in 2 to 4 days |
| Great support | Real humans, reply within a few hours |
| Secure | Secure checkout with Shop Pay, Apple Pay, PayPal |
Where to place them
- Product page: one line under the add-to-cart button.
- Cart drawer: two or three small badges right above the checkout button.
- Payment icons: in the cart footer, so shoppers know their preferred method is accepted.
Never show a guarantee you don't honor. One bad experience shared online costs more than the badge ever earned.
Less is more
A row of eight badges looks like a template. Pick the two or three that answer your customers' real questions, the ones your support team hears most often.
Set it up in Amose
The Amose cart drawer includes trust badges and payment icons above the checkout button, and you can add a custom text block for your guarantee.
